The company is hopeful to start the online store in India around Diwali. Along with iPhone SE, the company is also expected to sell some accessories, which will also be sourced from India. For Apple, about 50-55% of the iPhones sold in India is generated from online sales as compared to the smartphone industry average of 30%. The report further notes that Apple doesnt plan on competing with other online marketplaces on the price front. Instead, it plans to differentiate its store in India by offering value-added services. This could include laser engraving, exclusive models and variants like dedicated models, color options or storage space. Once launched, this will the companys 40th country to have its own online store. Currently,Apple operates its online store in just 39 countries, including several of them which do not have the company-owned offline stores. The company has its own offline stores in just about twenty countries.

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